2019 ArtsReach Slide Deck

We’re all about sharing the love, and wanted to share a copy of the session slide deck from our 2019 ArtsReach presentation on must have Google Analytics Settings. It includes the latest screenshots from Google Analytics admin panels and copious notes describing why each setting is important along with answers to typical questions that arise during the respective setup processes. It was a terrific session with an engaged group of attendees. Additional Resources In addition to all of the step-by-step goodness you’ll find in the slide deck, you can find additional tutorials … Read more

So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at least give you the percentage. First, you’ve got to set up some goals for your desired conversions (revenue and non-revenue) … Read more

GA Skills For Creating A Data Driven Culture: Secondary Dimensions

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already familiar with the acronym, HiPPO stands for: Highest Paid Person’s Opinion A common challenge for those entrusted with gathering, analyzing, and reporting data is creating trust and buy-in among those in executive leadership positions. Fortunately, there are some super easy tools you can use inside Google Analytics to begin building that trust by confirming or refuting “conventional wisdom.” One such tool … Read more

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