Top 5 Reasons Why ‘The Customer Is Always Right’ Is Wrong

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Samantha Teter

I have always believed in this phrase. This doesn’t mean I don’t strive to deliver the best customer service I can to each and every patron, but sometimes a patron becomes so toxic or argumentative, that breaking up with them is the best thing to do for your organization, and for the employees or volunteers who man the box office. I found this great article on Huffington Post that explains why the customer isn’t always …

Customer Service

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Creating a Social Media Plan: Put It Into Action!

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Sarah Marczynski

A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back …

, Hootsuite, Microsoft Excel, TweetDeck,

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Creating a Social Media Plan: Develop Some Overall Policies

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Sarah Marczynski

A social media policy is an organization standpoint on how you will use social media in your work.  It has guiding principles so that anyone who takes over the social media management can see why you do what you do where you do it.  It also puts everyone on the same page and standardizes some of your practices. There are plenty of templates and articles online: Database of policies, including nonprofit Mashable’s article on social …

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Creating a Social Media Plan: Do Some Analysis and Set Some Goals

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Sarah Marczynski

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great.  Let’s look at how you’re doing on there. …

, Google+,

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