In An Emergency Listen To….?
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(Source) If there is a snow storm (or snow monster), tornado, power outage or anything that might raise questions about whether an event you are sponsoring will occur, do people know how learn the event’s status? Sure they can call the box office, but if you are performing at a venue you don’t control or if someone has been unable to change the message on the voicemail, how will people know where to get information? …
How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we needed to get …
Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)
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Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring back at you. Activating …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…