Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
How To Make Images Behave Inside Mailchimp RSS Campaign Templates
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NOTE: be sure to check out this article published after this one with updated information and a new option Mailchimp provides to help mitigate this problem. MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard ...
Begin Chronicling Your Season Using A Year-In-Review Microsite
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Although it’s fairly common practice for the commercial sector, arts orgs haven’t really caught on to the Year-In-Review (YiR) microsite trend yet but they’re doing so at their own peril. In a nutshell, think of YiR microsites like an interactive infographic designed to deliver institutional stats in a timeline based layout, and even though we’re using the term microsite, they can just as easily be incorporated as a static page within your primary website but ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…