An Arts Manager’s Guide To Combating Ghost Referral Spam In Google Analytics
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Among the many types of spammers that have cropped up over the course of the last year, one of the fastest growing variations is Ghost Referral Spammers (GRS) targeting your Google Analytics (GA) account. The end result is a torrent of fake metrics that can be so overwhelming, it compromises the value of your legitimate GA metrics. Google is well aware of the problem and actively working on solutions but in the meantime, you’ll need ...
Begin Thinking About User Experience As Your Brand
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Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing ground at record speed. Case in point, take a good hard look at Google’s Material Design language, their formal effort to begin standardizing user experience with specs that continuously evolve. Without getting into too much of the geeky details, Material Design shatters the notion that brand ...
Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…