Using Internal Search To Optimize Your Website
Drew eloquently described how to easily activate internal search tracking in Google Analytics. Let’s look into how you can use the data from the report. [box] Do visitors use the search function? Unless you have a specific site or section of your site that lends itself to searches (i.e. a large ecommerce site, a huge archive or catalog, many articles, or anything else that requires many database entries or lots of content), don’t expect a ...
How To Create Custom Dashboards
Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking your Google Analytics regularly, right? Yes. Yes, you are.) A super handy way to streamline the process is to create a custom dashboard. You can take almost any data set that is in Google Analytics and put it into a dashboard. Let me show you! Step 1: Login to your ...
The Anatomy of a Killer Landing Page
You’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still missing out. Landing pages are vastly underused in the arts. A landing page is simply the first page someone sees after clicking an online ad or an email or, heaven forbid, scans a QR code (is anyone still doing that?) Maybe you think ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…