wrong done right

Doing Wrong Things The Right Way

Would you mind if I’m frank for a moment? Sometimes you have to do things in a way that you know isn’t the way they could or should be done but due to reasons above your pay grade, that’s the way it’s going to be. For example, the decision about whether or not your website’s homepage should use a rotating slider. On 6/1/2016, ArtsHacker Ceci Dadisman published an article layout out the case for why ...

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No One Cares About Your Website Slider

No One Cares About Your Website Slider

I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this?  DATA. (No, not this Data.  I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers and arts administrators) ...

Here Are Some Secret Weapons That Will Get Rid Of Frustrating Copy Paste Formatting Problems With Online Content

Here Are Some Secret Weapons That Will Get Rid Of Frustrating Copy/Paste Formatting Problems With Online Content

Are you responsible for managing your organization’s online content? If so, then you likely know the pain that comes with copy/paste formatting problems. You copy text from a source file but when you paste it into your content management system, the formatting is all wrong or worse, basic keyboard commands don’t seem to work (“why is the enter key only giving me a line break instead of a paragraph break!?!”). Fortunately, we’re going to look ...