Google Analytics Decoded: The Code Snippets
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you ...
Take Advantage Of FREE Google Advertising Via Google Grants
You may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. If you aren’t taking advantage of this, you should! Go to google.com/grants, they have a video and a Non-Profit Guide that you can check out to learn more. First thing is to make sure you’re eligible; for the most part, you ...
Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)
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Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring back at you. Activating ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…