Google Grants

To Google Grant Or Not To Google Grant

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Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things to consider. Is your organization eligible? Google does have some restrictions, but most arts organizations will find … Read more

Google Grants

If You Use Google Ad Grants, You’ll Want To know About These Changes

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There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new policies: If your account’s click-through rate (CTR) drops below 5% for two consecutive months, it will be temporarily suspended. Single word keywords … Read more

Google for Nonprofits

Take Advantage Of FREE Google Advertising Via Google Grants

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You may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. If you aren’t taking advantage of this, you should! Go to google.com/grants, they have a video and a Non-Profit Guide that you can check out to learn more. First thing is to make sure you’re eligible; for the most part, you need to be a 501(c)3 or other qualified charitable organization, have a website, and agree to their … Read more