Drive More Traffic To Your Website
Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are new to it, ...
One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...
My Name is URL: Tracking Clickthroughs with Custom Links
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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…