Get Ready For Google Signals and Cross Device Reporting

Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking and reporting. Here’s Google’s description: Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices. By understanding … Read more

Red Pill/Blue Pill: Effective Data Driven Decision Making

On Saturday, June 2, 2018, me and my fellow ArtsHacker, Ceci Dadisman, enjoyed an opportunity to present a session titled Red Pill/Blue Pill: Effective Data Driven Decision Making to the 37th Annual Association of Arts Administration Educators Conference. We had a great deal of fun and the session was well received. Since we’re all about the share here at ArtsHacker, we wanted to make the Google Slides available to all. As has been the case for the past few new conference sessions we’ve put together, this slide deck contains copious and detailed … Read more

HeatMap

Are You Looking At My Heatmap?

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, you will know what are the most clicked areas on a page, what paragraphs people select while … Read more

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