Get Even More Of That Sweet Google Juice Using Secondary Dimensions

19shares 2Share on Facebook 16Share on Twitter 1Share on LinkedIn 0 0Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within … Read more

The Change History Dashboard: Your Google Analytics Secret Weapon

13shares 1Share on Facebook 11Share on Twitter 1Share on LinkedIn 0 0Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there! There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes. You can find it by navigating to “Admin > Account > Change History.” There’s a search tool to help find users, … Read more

Get Ready For Google Signals and Cross Device Reporting

15shares 1Share on Facebook 13Share on Twitter 0Share on LinkedIn 1 0Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking and reporting. Here’s Google’s description: Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see … Read more

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