How A Healthy Data Driven Culture Energizes Healthy UX

I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative titled Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Though yesterday's temps were chilly, it didn't stop Drew McManus of Venture Industries Online from presenting a great… Posted by Pennsylvania Council on the Arts on Tuesday, April 16, 2019 I want to thank everyone from BottleWorks, PA Council for the Arts, and … Read more

GA Skills For Creating A Data Driven Culture: Secondary Dimensions

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already familiar with the acronym, HiPPO stands for: Highest Paid Person’s Opinion A common challenge for those entrusted with gathering, analyzing, and reporting data is creating trust and buy-in among those in executive leadership positions. Fortunately, there are some super easy tools you can use inside Google Analytics to begin building that trust by confirming or refuting “conventional wisdom.” One such tool … Read more

The Latest List Of Google Analytics Must Have Settings And Configurations

I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, Ceci Dadisman, I’ll be hosting one of NTC’s new tactical sessions. Tactical sessions are shorter sessions, 30-minutes each, are designed to be deep dives into practical, immediately actionable tips and tricks. If that sounds like a lot like what ArtsHacker.com is all about, you’d be on the right track which is why I am all kinds of stoked about being part of the program for … Read more

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