Creating a Social Media Plan: Put It Into Action!
A plan not written down is just a bunch of good intentions. When creating a social media plan, you’ve likely done research and have statistics, analysis of your own social media sites, best practices, goals for your own profiles and platforms, and different content moderation and posting policies. If you haven’t written these down or typed them up, then do it! This keeps you accountable and keeps a record for you when you come back ...
Creating a Social Media Plan: Develop Some Overall Policies
A social media policy is an organization standpoint on how you will use social media in your work. It has guiding principles so that anyone who takes over the social media management can see why you do what you do where you do it. It also puts everyone on the same page and standardizes some of your practices. There are plenty of templates and articles online: Database of policies, including nonprofit Mashable’s article on social ...
Creating a Social Media Plan: Do Some Analysis and Set Some Goals
Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals. Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great. Let’s look at how you’re doing on there. ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…