Social Media

Tactics and tools to run better social media campaigns.

Creating a Social Media Plan: Develop Some Overall Policies

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A social media policy is an organization standpoint on how you will use social media in your work.  It has guiding principles so that anyone who takes over the social media management can see why you do what you do where you do it.  It also puts everyone on the same page and standardizes some of your practices. There are plenty of templates and articles online: Database of policies, including nonprofit Mashable’s article on social media policy National Public Radio’s policy (one of my favorites, I like the layout of this) Policies … Read more

Creating a Social Media Plan: Do Some Analysis and Set Some Goals

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Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great.  Let’s look at how you’re doing on there. There are multiple ways to measure your success on these platforms.  Think about using: How many followers/likes/subscribers … Read more

Creating a Social Media Plan: Make Some Decisions

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Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Let’s make some decisions and decide which platforms you are going to be on. Every day, a new social media site pops up and is touted as the next big site. But, let’s be real … they seldom are the next big site and … Read more