
Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong ...

Setting Up Facebook Business Manager
Have you set up Facebook Business Manager for your organization yet? If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Facebook Business Manager is an easy way to manage your Facebook pages, ads accounts, and the people who have access to them. So, you can allow certain members of your staff or vendors have different permissions. For instance, you could allow certain staff members to post on your ...

Twitter Helps You Go Private With Customer Service
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Around this time last year I posted about Embracing the Online Anger, and one of the topics I’ve been meaning to explore further was how to handle customer service issues on Twitter. The recent good news on that front is that Twitter itself has made it easier to transition a customer to using Direct Messages (DMs) to interact with you, rather than corresponding via a public conversation.
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…