Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, ...
An easy way to make animated GIFs
Breaking news! Giphy has just launched their super simple GIF Maker. If you’re not familiar with Giphy, it is a site where you can find and share animated GIFs. Many have been waiting for them to add this service to their site as it is a logical extension of what they do. So, this morning I tried out the new GIF Maker and here’s how it works: First you select a video link from ...
How To Use IFTTT To Amp Up Your Social Media
If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes. These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this means is that ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…