Building Subscription Renewal Forms Using Adobe InDesign
It’s about that time of year for many arts organizations – season subscription renewal time! I always find this a hectic but exciting time of the year – finalizing programming and guest artists, locking in pricing and scale-of-hall changes, firming up packaging, and so forth. What’s not to love?! I know that many ticket systems offer a template invoice for subscription renewal. But I’ve never used one for the three ticket systems I’ve worked with. ...
How To Transform Ticket Buyer Data Into Useful Insights
With any ticketing system, we have access to a lot of data. Unfortunately, not all ticketing systems can spit that data back out in useful ways. Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of ticket buyer lists ...
Nine Effective Practices for Building Arts Audiences
A few months ago, the Wallace Foundation presented a forum with NEA Chair Jane Chu (who I absolutely think is a rock star diva) and 3 other arts leaders talking about building arts audiences. Some great, great thoughts to ponder and takeaways (“Creativity doesn’t stop at the stage, but continues into the administration” ~ Robert Battle; “Honor the individual, your participation matters” ~ James Houghton). Check out the conversation on twitter using #buildingartsaudiences. Pre-conversation though, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…