Your Email List Is So Dirty
When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. Get rid of invalid addresses This is the first and most basic step. You don’t want to have ...
Promoting From Nothing
As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this must be generated from scratch to launch an effective marketing campaign. You can’t recycle anything from the past because it’s a first-time, brand new event. How do you create something from nothing on a very limited budget? The tips below ...
Design By Committee, Dictatorship Of The Many
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Ah, Spring! That time of year when an arts organization’s mind turns to thoughts of season brochures and other promotional materials. Whether those materials are created by a board committee or designated department(s) within the organization, the process you employ will determine whether it is an enjoyable experience or subject to fits and starts due to feedback from decision makers and stakeholders. About a year ago, 99u.com had a helpful piece on how to make ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…