Stop! Before You Send An Email To That Old List…

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven’t talked to in a while, please clean that list first! (Actually, you should be cleaning your email list every … Read more

Your Email List Is So Dirty

Your Email List Is So Dirty

When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. Get rid of invalid addresses This is the first and most basic step.  You don’t want to have email addresses that aren’t even valid on your list.  Did you know that 30% of email addresses … Read more

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