Why People Unsubscribe From Your Emails
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We ...
Using Smart Objects In Photoshop To Create Supercharged Templates
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If you work with Photoshop to create graphics for your organization and aren’t using Smart Objects, you’re missing out on so much. Back in July, 2015 we examined how Smart Objects inside premium Photoshop templates to create stunning looking graphics but creating your own templates is easier than you might think. Adobe defines Smart Objects as “that contain image data from raster or vector images, such as Photoshop or Illustrator files. Smart Objects preserve an ...
Photographer Recommendations in NYC and London
Finding the right photographer can be tricky for different reasons—budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients’ needs, I’ve had to search high and low to secure good photographers. Here are my top picks for photographers based in New York City or London that won’t break the bank. 1. Dario Acosta – NYC based, excels in portraiture for opera singers particularly and classical musicians at-large. Dario’s work is excellent as he transforms his ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…