zapier

Get To Know Zapier: Your Ultimate Connectivity Swiss Army Knife

If you or your organization have ever attempted to connect or sync data between mutually exclusive apps and software, you likely know the heartache that is dealing with APIs, or application program interfaces, the language that allows one piece of software to communicate with another. Fortunately, there is a growing movement within the tech industry that has given birth to the app automation service provider. In this instance, when we use the term “app” we mean everything from Facebook and WordPress to Gmail and MailChimp, it also includes database/ticketing services like SalesForce, … Read more

Using PatronManager For Your New-To-File Ticketbuyer Retention Plan

As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that I use: New-to-File (NTF) Ticket buyer: A concert ticket buying household that has never purchased a ticket … Read more

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