Building Subscription Renewal Forms Using Adobe InDesign

It’s about that time of year for many arts organizations – season subscription renewal time! I always find this a hectic but exciting time of the year – finalizing programming and guest artists, locking in pricing and scale-of-hall changes, firming up packaging, and so forth. What’s not to love?! I know that many ticket systems offer a template invoice for subscription renewal. But I’ve never used one for the three ticket systems I’ve worked with. For the past nine years while working in the orchestra business, I have been using this hack … Read more

zapier

Get To Know Zapier: Your Ultimate Connectivity Swiss Army Knife

If you or your organization have ever attempted to connect or sync data between mutually exclusive apps and software, you likely know the heartache that is dealing with APIs, or application program interfaces, the language that allows one piece of software to communicate with another. Fortunately, there is a growing movement within the tech industry that has given birth to the app automation service provider. In this instance, when we use the term “app” we mean everything from Facebook and WordPress to Gmail and MailChimp, it also includes database/ticketing services like SalesForce, … Read more

Using PatronManager For Your New-To-File Ticketbuyer Retention Plan

As you may know, the cost of obtaining a new single ticket buyer for your arts organization is significantly higher than retaining current ticketbuyers and subscribers. Having a retention plan in place to turn new-to-file single ticket buyers into multi-ticket buying households is key to keeping your audience and revenue growing and your marketing costs down. Each organization can define what a New-to-File single ticket buyer is to them, but this is the definition that I use: New-to-File (NTF) Ticket buyer: A concert ticket buying household that has never purchased a ticket … Read more

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