Trust Is More Important To A Box Office Than Ticket Stock

Trust Is More Important To A Box Office Than Ticket Stock

It is often stated that front of house operations are among the most important for a performing arts entity because it is the first point of contact the general public has with the organization.  Front of House staff generally encompasses the ticket office, ushers, concessions/merchandising and activities related to them (valet parking, for example). It isn’t just a matter of public relations. Some of the front of house staff are also responsible for the safety of the audience in the event of an emergency. Those who directly supervise staff in these areas … Read more

Lead Generation for Single Tickets

If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale.  Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of people who want to purchase single tickets during the months when they’re not on sale.  The best … Read more

Marketing and Development – Friends in the Sandbox

This post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” discusses how marketing and development teams need to work together to bring about the ultimate goal of patron loyalty. Her thoughts hit home for me, as someone who has worked for small, medium, and larger orchestras. At the medium-sized orchestra, marketing and development systems were different, but luckily, as the marketing director, I had a great relationship with our development director and we … Read more

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