DISCOUNTING: Be Proactive, Be Selective, Be Timely
Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want to offer, to whom, and when. You need to be prepared to offer the right discount to the … Read more
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