Tracking Blackbaud Donations Using GTM
If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: + Two Google Tag Manager Triggers + Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In ...
Applying A Little Math And Science To Social Distancing Ticket Revenue
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There’s a fascinating article (h/t Rainer Glaap) at ActivityStream.com that examines very positive results from efforts to science our way through maximizing revenue during live events if halls reopen with social distancing regulations in effect. It’s a positive step in the direction we examined from 5/6/2020 in that Activity Stream’s work includes maximum effort analysis to begin calculating optimum seating configurations for sales of single and group adjacent seating. They take things to the next level by creating an algorithm ...
Trust Is More Important To A Box Office Than Ticket Stock
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It is often stated that front of house operations are among the most important for a performing arts entity because it is the first point of contact the general public has with the organization. Front of House staff generally encompasses the ticket office, ushers, concessions/merchandising and activities related to them (valet parking, for example). It isn’t just a matter of public relations. Some of the front of house staff are also responsible for the safety ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…