The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...
Its Like Google Alerts…On Steroids
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. We all use Google Alerts but they don’t catch everything. Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com. I recently found Mention and really ...
Clean Up Your Email Lists
Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid? Or, have you inherited an email list that may have addresses on it that are of undetermined age? Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails. My ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…