Using Hashtags for Audience Engagement
On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign. Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement. Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization. And they’re all FREE! Create one hashtag for your organization that you can use ...
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of ...
How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we needed to get ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…