Stop With The Boring CTAs Already!


By: Ceci Dadisman

In: Marketing & Communications

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.”

Pretty boring, right?

Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons.

CTA generator

I know from personal experience that having the right text on that CTA button can dramatically increase clicks.  A few years ago, at Palm Beach Opera, I wasn’t getting very many clicks on the CTA button in my ticket sales emails so I experimented a bit with the text to see what would work better. (Of course, I’m kicking myself that I didn’t do a proper A/B test to be able to show you legit data. You’ll just have to trust my anecdotal data just this once.)

Traditionally, my CTA button had the traditional “Buy Tickets” on it.  Upon further thought, I realized that sometimes this can seem a little bit harsh and permanent.  So, I changed the button to say “View Available Seating” and the number of clicks increased dramatically.  Just this slight change had a big result.

If you’re like me, sometimes we need a little boost of creativity to make our CTAs really pop. Perhaps not all of Capacity’s suggested options are right for your organization, but this handy tool is a great place to get some inspiration.

Let this be the end of boring CTAs!  Try the CTA Generator here –>

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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