Why People Unsubscribe From Your Emails
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We ...
We Say We Want New Patrons…But Do We Really?
All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we want new people to come through our doors. However, we also continually do things that seem to demonstrate the opposite. If we are serious about getting and keeping new patrons, we are going to need to pay more attention to our ...
Social Media Update 2016
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…