Today Marks Arts Hacker’s One Year Anniversary!
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Hard to believe it’s been a full year since ArtsHacker’s launch but today marks the one-year mark since the inaugural post on December 7, 2014. And to celebrate, we took our own advice and put together a special Year In Review page that chronicles our highlights, provides all sorts of stats, and takes a look back at risk, reward, and growth. In the end, ArtsHacker is only worth the value you assign and all of …
Generation Why
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While the “Golden Circle” probably sounds like one of your mid to high end donor categories (depending on whether or not you have platinum, diamond, and dilithium levels), it’s also a a concept by author Simon Sinek that’s all about starting with the question “why?”, noting that many companies start their marketing with “what” they’re selling (i.e, events), then decide “how” to sell them, and may never even get to the “why”. Instead, he suggests putting …
Track Your Offline Marketing In Google Analytics In 5 Easy Steps
One of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going into the details. But it solicited a lot of *mind-blown* responses. So I wanted to take a minute and describe in detail how to set it up. But first, let me show you a scenario in which it might be used. Let’s say you have …
Yes Virginia, There Are Agents With Ethics
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The business side of performing arts can be a confusing and tricky realm to try to navigate. There is increasing expectation and need for artists to take more direct control of their careers. This can be an intimidating proposition if you feel you don’t have a grasp of legal considerations, scheduling and planning, general industry practices and expectations and the like. There are resources out there, but it can be difficult to identify them. One …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…