A Pandemic Driven Update To Business Holiday Cards

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update that is more suitable for the COVID era. The original idea focused on pulling statistics from your client/organization’s Google Analytics account, such as the number of annual users. All things being equal, it’s a great option but in the age of COVID, many users have seen sharp falloff on overall users. Including is in a holiday card only reminds … Read more

Bridge the Board And Management With A Working Committee Structure

“I just love board meetings!” said no arts (or any other kind of) manager ever. While I can’t promise you will actually start to say that, I can offer a model that I’ve seen work well in my own organization following its recent adoption. This model will make your governance structure more useful and palatable to all involved. In centers on the presence of a robust committee structure sitting in the space between the board of directors and the management. Deciding to Use Committees A nonprofit board has governance and oversight responsibilities, … Read more

Retargeting Website Visitors With Direct Mail

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising.  This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My friends at Modern Postcard have created a way to do just that. I have used Modern Postcard many times over … Read more

Send this to a friend