Stop With The Boring CTAs Already!
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button ...
How Accessible Is Your Website? Here’s How You Can Find Out
By
Did you know that a routine boilerplate included in many grant agreements stipulates the receiving organization agrees that their website complies to accessibility standards? Granted, I have yet to see a funder yank a grant for failing to comply, but that doesn’t mean you should bury your head in the sand. Fortunately, we’re going to look at a couple of free tools you can use to help you meet and exceed recommended accessibility standards. What ...
Don’t Undermine A Good Crisis Plan With Minor Daily Inattentiveness
By
You and your staff are ready for a crisis. Everyone, including your volunteers, regularly reviews plans for handling your audience in case of fire, tornado, earthquakes, active shooters, etc. In fact, you are plugged in to resources like ArtsReady which is specifically designed to provide advice on crisis planning to arts organizations. Your community knows where to look and listen to learn about the status of events when bad weather threatens. But all this could ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…