CTA Generator

Just In Time For The Holidays: An Update To The Interactive CTA Generator For Arts Marketers

Back in March, fellow ArtsHacker Ceci Dadisman pointed out Capacity Interactive’s CTA Generator and they recently came back with an add-on by Krisi Packer for four new calls-to-action buttons: email subscriptions, view calendar, membership join, and registration. You can go through each variation using the super fun slot machine function they’ve baked into the equation. But if you’re the impatient type, you can leverage the Google Chrome Inspect Element skills you’ve developed here to see everything that’s available per CTA:  

Database Optimization

ArtsHacker’s Guide To Combating Post Net Neutrality Slowdowns: Database Optimization

At the heart of a website is its database. Different publishing platforms will opt for one database format over another but this installment will focus on the MySQL database management system as used inside a WordPress environment. Although most of the optimization tasks we’ll be reviewing rely on running SQL queries, we’re also include a list of WordPress plugin resources you can use for implementing some of these tasks. The good news there is none of them require you accessing the database directly. 1. Cleaning Up The wp_options Table One of the … Read more

(Re-Examining) Co-Leadership As An Organizational Model

(Re-Examining) Co-Leadership As An Organizational Model

Given the concerning lack of transition planning for leadership, there is increasing discussion about how general non-profits should adopt a shared leadership model, in some cases citing the example of the performing arts. In the meantime, many performing arts organizations have been moving in the opposite direction consolidating artistic and business management roles into a single person in order to save money. The performing arts model, as well as some of those suggested in the other articles I have linked to, tend to have the roles separated along right brain/left brain responsibilities … Read more

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