Design By Committee, Dictatorship Of The Many
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Ah, Spring! That time of year when an arts organization’s mind turns to thoughts of season brochures and other promotional materials. Whether those materials are created by a board committee or designated department(s) within the organization, the process you employ will determine whether it is an enjoyable experience or subject to fits and starts due to feedback from decision makers and stakeholders. About a year ago, 99u.com had a helpful piece on how to make ...
Care To Throw Down For A Cash Prize In A Content Competition?
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[vc_row][vc_column][vc_column_text]The Association of Arts Administration Educators (AAAE) is holding a content competition open to arts administration researchers, instructors, and practitioners. They’re looking for content that exemplifies, expounds upon, or aligns with The Wallace Foundation’s Nine Effective Practices of Audience Building. If that sounds familiar, good. One winner will receive an $800 cash prize and one complimentary registration to their 2017 conference in Edinburgh, Scotland (so cool) where they will also have the opportunity to present ...
Stop With The Boring CTAs Already!
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…