Design By Committee Dictatorship Of The Many

Design By Committee, Dictatorship Of The Many

Ah, Spring! That time of year when an arts organization’s mind turns to thoughts of season brochures and other promotional materials. Whether those materials are created by a board committee or designated department(s) within the organization, the process you employ will determine whether it is an enjoyable experience or subject to fits and starts due to feedback from decision makers and stakeholders. About a year ago, had a helpful piece on how to make design a collaborative process rather than a committee driven project.  The piece is primarily directed at designers, … Read more

how strong is your content game

Care To Throw Down For A Cash Prize In A Content Competition?

[vc_row][vc_column][vc_column_text]The Association of Arts Administration Educators (AAAE) is holding a content competition open to arts administration researchers, instructors, and practitioners. They’re looking for content that exemplifies, expounds upon, or aligns with The Wallace Foundation’s Nine Effective Practices of Audience Building. If that sounds familiar, good. One winner will receive an $800 cash prize and one complimentary registration to their 2017 conference in Edinburgh, Scotland (so cool) where they will also have the opportunity to present and discuss their winning entry at the conference. Entries will be reviewed by a panel of judges … Read more

Stop With The Boring CTAs Already!

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button can dramatically increase clicks.  A few years ago, at Palm Beach Opera, I wasn’t getting very many … Read more