Are You Using The “Ugliest Color In The World” For Your Designs?

Few things stir emotions and spirited shop talk like color palettes. It’s one of those topics that draws experts and novices alike so when someone comes around declaring they have deduced the “ugliest color in the word,” it should pique your interest. CreativeMarket.com published an article by Kevin Whipps on 6/9/2016 that reports on an effort by the Australian Government to determine a color that would make citizens want to quit smoking. They contracted market ...

Read More
Keeping On Top Of Facebooks News Feed

Keeping On Top Of Facebook’s News Feed

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with. If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social ...

The 2015 Arts Industry Digital Benchmark Study

It’s here! The 2015 Arts Industry Digital Benchmark Study

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not ...