Are You Using The “Ugliest Color In The World” For Your Designs?


By: Drew McManus

In: Design & Branding

Few things stir emotions and spirited shop talk like color palettes. It’s one of those topics that draws experts and novices alike so when someone comes around declaring they have deduced the “ugliest color in the word,” it should pique your interest. published an article by Kevin Whipps on 6/9/2016 that reports on an effort by the Australian Government to determine a color that would make citizens want to quit smoking. They contracted market and user experience research firm GfK to figure out that color and their examination determined it was Pantone 448 C.

For the color geeks out there, here are the hard values:

  • RGB: 74 65 42
  • HEX/HTML: 4A412A
  • CMYK: 33 43 80 82

You can learn more about the process GfK used via Whipps’ blog post or you can simply take their word for it and steer clear of that color (and anything in the general neighborhood) as a major design element.

Are You Using The Ugliest Color In The World For Your Designs

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
Author Archive

Leave a Comment