UPDATE: Getting Ready For Giving Tuesday
In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday. Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday). It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According ...
3 Things All Your Facebook Posts Should Have
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement. “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant. I usually recommend no more than 3-4 ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…