Giving Tuesday

UPDATE: Getting Ready For Giving Tuesday

In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday.  Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday).  It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According to GivingTuesday.org, over 700,000 people in 70 countries raised more than $116,000,000. I’m certain there are arts … Read more

3 Things All Your Facebook Posts Should Have

3 Things All Your Facebook Posts Should Have

We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement.  “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant.  I usually recommend no more than 3-4 lines of text in a post. You want it to be just enough to get people interested … Read more

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