An Executive Director’s Guide To Financial Leadership
Several months into the Executive Director position, I’m still hungry for great articles on the financial side of nonprofits. This one popped up on my Twitter feed last night from NonProfit Quarterly, and although the article is almost five years old, it’s a great tool for mapping out a financial plan for your organization. At the end of the article, this statement really hit home for me – “Executive directors learn that leading a nonprofit ...
ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 2
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In Part 1, we learned what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. Today, we’re going to learn about how you should go about tracking those messages by connecting dedicated transactional email messaging providers to the services you use (spoiler: yes, there are free options!). You’ve already learned about the six primary points of contact where most ...
Can You Double Your Clicks With The Jeopardy Effect?
I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share. (If you don’t follow Roger on social media or regularly read his blog, you should do so immediately. He is awesome!) Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…