ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1
Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on everything transactional emails offer. Transactional Emails Defined Unlike traditional email marketing that relies on messages sent to mass recipients, transactional email focuses on purpose driven messages sent to a single recipient. Typically, transactional emails are connected to a specific action, such as an email receipt following a completed ecommerce purchase. But they can include anything from account confirmation … Read more
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