How To Get People To Open Your Emails

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts organizations on why people open or don’t open emails. The two top reasons why people open your emails are quite simple: they like hearing from you and the content is stuff they want to read. I would argue that those things are inextricably linked — if you send people content they like, they will like hearing from you, and they will like hearing … Read more