How To Run A Museum (And Teach Others To As Well)

The United Nations Education, Scientific and Cultural Organization (UNESCO) website has a guide for running museums written by the International Council of Museums (ICOM). The guide, Running A Museum: A Practical Handbook is available in English, Arabic, Chinese, French, Portuguese, Russian and Spanish as a basic primer for running any type of museum or historical site. It addresses all the basic concerns of museums including acquisition, storage, documentation, restoration, ethical questions, education, visitor management, employee management, facilities, security and disaster planning, marketing and theft and detection of illicit goods. Obviously there is … Read more

How to Promote Your Brand on a Shoestring Budget

How To Promote Your Brand On A Shoestring Budget

Since millennials are quite skilled at self-promoting, it might be helpful to provide non-millennial readers with shoestring-budget-marketing-tips for extra small nonprofits and emerging artists. Use Squarespace for website design. Squarespace is an affordable way to launch a website. Of course it is nice to have a custom designed site with slick interface and functionality, however it gets quite expensive ($10k +). If you are just launching your nonprofit or company, you want something that will look great, but not spend a fortune. I have found Squarespace to be the right fit for … Read more

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