Month: July 2016

Tips For Young Professionals Entering The Field

Tips For Young Professionals Entering The Field

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With summer in the arts world, comes the end of seasons for many organizations and perhaps, a slower, more leisurely pace at work. (I can actually eat my lunch now instead of scarfing it down en route to photograph a masterclass or set up 100 chairs for an event!)  Summer also means new graduates entering the nonprofit and arts administration world and I love nothing better than a list of advice for emerging leaders. Nonprofit With Balls author, Vu Le published an 2015 article with 12 pieces of advice for folks graduating and entering … Read more

Let's Get Your Facebook Ad Campaigns Organized

Let’s Get Your Facebook Ad Campaigns Organized

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Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts?  That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to show that in a more visual format: If you are spending money on Facebook, I highly recommend you running your … Read more

How to Promote Your Facebook Posts

How to Promote Your Facebook Posts

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There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many. Here is a quick guide to promoting individual Facebook posts. Below is an example of what $30 bought with Facebook advertising. You will note that it reached over 8,000 people and garnered 126 likes and 38 shares. Below is a different example from the same fan page where no money was spent to promote the post. As you can … Read more