10 Resolutions Every Arts Manager Should Make For Better Data Driven Decisions In 2016
2016 is the year for ridding your institution of as much HiPPO decision making as possible. Even if you aren’t familiar with the acronym, HiPPO stands for Highest Paid Person’s Opinion, we’ve all wasted too much time during meetings and made decisions that didn’t produce the best potential return on investment due to a lack of data. Granted, in the absence of hard data, it’s natural to rely on experience but the ways we interact with patrons changes so much faster than before, bolstering experience with data has never been as important. … Read more