The Anatomy of a Killer Landing Page
You’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still missing out. Landing pages are vastly underused in the arts. A landing page is simply the first page someone sees after clicking an online ad or an email or, heaven forbid, scans a QR code (is anyone still doing that?) Maybe you think ...
A Hero’s Journey Toward Developing Your Google Analytics Skills
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[vc_row][vc_column][vc_column_text]We’re less than a month away from the 2016 Arts Midwest Conference in Milwaukee and we’re excited to announce that the preconference in-depth seminar Click. Click. Done. Developing Your Google Analytics Skills will feature three ArtsHackers authors: Ceci Dadisman and Marc van Bree, and Drew McManus. They’ve been hard at work putting together a hero’s journey of an adventure toward attaining the ring of metrics knowledge. Well, maybe there won’t be circles of fire, magic rings, or bad-ass warrior women in horned ...
Take Pride in Your Engagement Efforts All Year Round
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It’s always interesting to see the various advertising campaigns directed towards the LGBTQ market during the month of June and during pride festivals around the world over the summer. I recently came across a fascinating article from June 22 by Alex Mayyasi in The Atlantic called “How Subarus Came to Be Seen as Cars for Lesbians”, which talked about how the brand began cultivating its gay-friendly image way back in the mid-1990s. And while arts organizations have generally ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…