A Hero’s Journey Toward Developing Your Google Analytics Skills

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We’re less than a month away from the 2016 Arts Midwest Conference in Milwaukee and we’re excited to announce that the preconference in-depth seminar Click. Click. Done. Developing Your Google Analytics Skills will feature three ArtsHackers authors: Ceci Dadisman and Marc van Bree, and Drew McManus. They’ve been hard at work putting together a hero’s journey of an adventure toward attaining the ring of metrics knowledge.

ClickClickDone A HERO'S JOURNEY

Well, maybe there won’t be circles of fire, magic rings, or bad-ass warrior women in horned helmets (although Ceci is genuinely valkyrific) but participants of all skill levels will benefit from a comfortable, yet adventuresome, setting to develop the confidence they need to leave a better professional than they were when they walked in.

And really, what else would you expect from one of the conference’s professional development tracks, right?

Since this session is tied in so closely with the sort of content published here at ArtsHacker, we wanted to roll out a new series of articles from this trio of authors focusing on some of the specific skills we’ll be covering during the session. You can look for that content beginning next week. Toward the end of the month, we’ll make the special session microsite available just to ArtsHacker weekly email summary subscribers.

If you aren’t already familiar with the seminar, here’s the official overview:

Most presenters, managers, and artists recognize the value of tracking a website’s metrics, but many overlook the readily available tools to properly analyze and understand the data.

Focusing on the nuts and bolts of Google Analytics, all attendees will receive step-by-step instruction for setting up and using the service, including optimizing data quality and create custom reports. Participants will master the implementation of must-have settings, configurations, and straightforward yet effective dashboard tools.

For those interested in more advanced techniques, the seminar will offer insight into e-commerce, cross-domain tracking, and a variety of custom events such as tracking video plays.

Participants are asked to bring their own laptop for this hands-on seminar and will benefit from a substantive Q&A session.

You’ll be able to register for the seminar right up to the day before so if you haven’t done so already, it is not too late.

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