Stop Buying Online Ads Direct Right Now
So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray and pray” approach which is rarely successful with limited arts organization budgets. You end up spending a lot of money for little to no results. Success in online display advertising is all about targeting. You want to ...
Need Some Help With Your WordPress Website?
So, you’ve got a WordPress website and you’re a rock star at managing it yourself for the usual day-to-day things. But now you need a little CSS tweak or you are looking to add a custom element. Who do you call? Where do you go? It can be daunting to try and find a developer you can trust who won’t gouge you on a small little fix. Enter Codeable. Codeable is a relatively new site ...
UPDATE: Getting Ready For Giving Tuesday
In October, 2015, I wrote an ArtsHacker article all about preparing your organization for Giving Tuesday. Now in it’s 5th year, it’s on November 29, a few days earlier than last year. Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday). It is designed to kick off the last bit of charitable giving for the year and create a sort-of party atmosphere around giving. According ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…