Stop Buying Online Ads Direct Right Now
So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray and pray” approach which is rarely successful with limited arts organization budgets. You end up spending a lot of money for little to no results. Success in online display advertising is all about targeting. You want to serve ad content to people who have a good chance of purchasing tickets. These are people who may … Read more