So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray and pray” approach which is rarely successful with limited arts organization budgets. You end up spending a lot of money for little to no results. Success in online display advertising is all about targeting. You want to ...
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Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…