Brandfolder

An Easy Way To Maintain Your Brand Assets

If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time. I recently found out about Brandfolder.com which is a place where you can store all of your brand assets and ...

Keep Track of Journalists by Using Twitter Lists

With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter lists to be very helpful particularly when keeping track of music industry journalists, critics, and editors. Your own list should help you navigate the overwhelming content in your Twitter newsfeed and help you stay focused on one particular subject area. If you’re like me, I follow ...

Smart Objects 05

Take Mockups To The Next Level With Premium Templates And Smart Objects

In case you missed Ceci Dadisman’s 1/16/2015 ArtsHack on creating easy mockup images so as to help refine your communication efforts, make sure you give it a look. Think of this post as a pro-user companion piece in that we’re going to look at some mockup resources that provide beefed up options and customization as well as cover how to use Smart Objects in Adobe Photoshop in order to take advantage of all that premium ...