Keep Track of Journalists by Using Twitter Lists


By: Jonathan Eifert

With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter lists to be very helpful particularly when keeping track of music industry journalists, critics, and editors.

Your own list should help you navigate the overwhelming content in your Twitter newsfeed and help you stay focused on one particular subject area. If you’re like me, I follow others outside of my industry. Reading everyone’s tweets in my newsfeed often feels jarring – always shifting my attention from one industry to the next. Focused Twitter lists that revolve around one subject or niche industry is extremely helpful for navigating information overload.

It is very simple to create and curate your own list. Here are three easy steps that can be applied to your own field.

1. Create a new list.

Go to your Twitter profile and select “Lists.”

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Scroll to the bottom of the page and click “Create new list.” Enter the appropriate information and determine if you want the list public or private. In some cases, private is good, but I often choose to make my lists public so others might benefit from my curation. I recommend labeling the list “Arts Journalists” or “Critics” or whatever best fits your situation. You can create more than one list.

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2. Add journalists/critics to list(s).

After the list is created, go to any Twitter profile of a journalist you want to add to your new list. Select the settings icon within their profile and add to your list. Continue this process until you have added everyone you wish to follow in your curated list.

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3. View list often to keep track of journalists, critics, and editors’ work.

Now that your list is curated, view it often since the press usually tweet their recent articles and current thoughts. Follow my own curated list of classical music journalists, critics, and editors. Happy curating!

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Jonathan Eifert
Trained as a classical pianist, Jonathan realized early in his career he preferred the business of music, rather than making music professionally. He moved to London to study arts management and after a series of successful encounters, returned to the U.S. to build his PR firm. People in the industry started hearing about his work and innovative approach to PR. Word travelled fast and projects began. Work started at his kitchen table in a leafy Philadelphia suburb. Fast forward to the present day, Jonathan is based in New York City. As needed, he provides on-site client visits around the United States, but most projects are maintained remotely through a strong infrastructure of digital platforms and global contacts. Over the years he has enjoyed providing marketing, communications, and PR support for the Cleveland International Piano Competition, Portland Piano International, Allentown Symphony Orchestra, Golandsky Institute at Princeton University, Philadelphia Young Pianists' Academy, and Pianofest in the Hamptons. Jonathan previously worked at IMG Artists (London) and Astral (Philadelphia). He now serves clients throughout the U.S. as the founder of Jonathan Eifert Public Relations. He is an associate member of the Grammy Recording Academy and regular contributor to Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree from Cairn University. Jonathan is a board member of Living the Classical Life and member of Astral's Institutional Advancement Committee. Learn more on
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