An Easy Way To Maintain Your Brand Assets

Published:

By: Ceci Dadisman

In: Design & Branding, Marketing & Communications, PR & Media

If I had a nickel for every time I was asked to send someone our logo…

If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time.

I recently found out about Brandfolder.com which is a place where you can store all of your brand assets and then share them via a simple URL.  The best part about it is that they have a free plan that will work for the majority of companies out there.  If you need more storage, they offer a 30% nonprofit discount on their paid plans.

At Palm Beach Opera, we’re using the free plan and it is working out great.  Here is what our folder looks like:

Brandfolder

You can upload logos, fonts, colors, photos, videos, brochures, mission statements, and more.  Try it out and see what you think!

Ceci Dadisman
Author
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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