Clean Up Your Email Lists

Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid?  Or, have you inherited an email list that may have addresses on it that are of undetermined age?  Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails.  My ...

Read More

Send Us Your Selfies

A Place For Selfies Just because you don’t want people taking selfies during a performance doesn’t mean selfies can’t serve a constructive purpose. It is just a matter of channeling the impulse people have to prove they were present somewhere and participating toward a specific goal. In fact, if people are taking selfies in connection with your events, it is likely they aren’t going far enough to suit your needs. A pose with a group ...

Discounting

DISCOUNTING: Be Proactive, Be Selective, Be Timely

Discounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who haven’t attended in several years, or even help fill a concert that may not be expected to sell so well. Discounting should not be used as a panic button, however. Think strategically before you even begin your concert marketing to know what discounts you may want ...