One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...
Board Service. All About the Gs.
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The Old Gs I was recently very encouraged to read the idea “that [non-profit] boards must be packed with influential connectors” is becoming increasingly obsolete. Learning this was a relief to me, and probably a lot of people, who have worked in arts organizations where board membership was often defined by the narrow philosophy of “get, give or get off” – essentially, solicit donations, make a donation or get off the board. It might be ...
Emerging Arts Leaders 10 Years Later…Now What?
I’ve been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and theatre acts. I spent four years there learning the ins and outs of the entertainment and arts fields. Soon after, I joined the orchestra field and am now working for my third orchestra. I know I am no longer that ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…