Don’t Ignore Gen X!!!
It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations ...
Capturing the Elusive Millennial Ticket Buyer
In at least three meetings this summer, the conversation has shifted toward millennials and their ticket-buying/donation making tendencies. We’re a hot topic in lots of organizations, but most especially in high-culture art organizations. Arts Marketing Directors across the nation can be seen shaking their fists and crying “Where are you millenials???” A June, 2015 article in the Sports Business Journal (no, don’t quit reading; there’s useful information to be had) details how millennials are putting traditional ...
How To Manage Online Security Like A Pro (spoiler: it’s easier than you think)
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Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their institution. Lifehacker.com published a fascinating post by Whitson Gordon on 7/25/2015 that examines the results from some recent research by Google into security practices employed by security experts and non-security professionals. Google asked respondents about their habits and practices for ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…