Why Can’t Artist Bios Be Better?
Concert season is here and with it, program creation season! My organization, the Chattanooga Symphony & Opera is a mid-level organization that produces about 30 concerts with programs each year, usually featuring a guest artist and their bio. Right at the start of our concert season, on September 17, 2015, NPR’s Deceptive Cadence blog posted an article called “Why Can’t Artist Bios Be Better?” by Anastasia Tsioulcas. If you, like me, have read artist bios, ...
A Heart is Born
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If your Twitter feed was anything like mine on November 3rd, it was approximately 50% rants about Twitter replacing Faves with Likes, 50% essentially claiming the change is a “first world problem”, and 1% kittens (percentages may not add up to 100% due to rounding). If you’re just catching up, Twitter has replaced the Favourites button (or star) with a Like button (or heart). This, of course, aligns with many other social media channels like Instagram, Tumblr, ...
20 Email Marketing Tips to Boost Engagement and Readership
I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…